If you look around today, almost every business — small or big — is using short videos to describe what they offer. People don’t have the patience to read long product pages anymore. They want something quick, clear, and easy to understand. This is the main reason companies look for an animated explainer video company to help them communicate their message in a simple and creative way.
Explainer videos have become a practical tool for marketing teams because they help people grasp information fast. Instead of reading paragraphs of text, viewers get a short video that shows the idea visually. And depending on the style you choose, you can make your message fun, emotional, or straightforward.
In the past few years, two styles have become very popular: 3D character animation videos and videos created by a whiteboard animation video company. Both serve different purposes, and both have their own strengths, depending on what the business needs.
What Makes an Animated Explainer Video Company Useful?
A good animated explainer video company doesn’t just draw characters or add effects. Their job is much deeper than that. They help break down your product or service into easy-to-follow visuals. Instead of stuffing the viewer with too much information, they turn your message into a clean storyline.
Most businesses hire these companies for one main reason: clarity. When a customer watches a short animation, they quickly understand what the product does and why it matters. That’s something a normal text page can’t always achieve.
These companies also make the process simple for brands. You explain your idea, share your product details, and they turn all that into a meaningful and friendly video script. Then they create visuals, characters, voice-over, and final editing. Everything happens in one place, which saves a lot of time.
The Growing Demand for 3D Character Animation Videos
One of the most requested services today is 3D character animation videos. These videos use detailed characters with expressions, movements, and actions that feel visually rich. When businesses want their message to look modern, these videos help a lot.
Here are a few reasons companies prefer videos with 3D character animation:
They make the viewer feel more connected because the characters move naturally.
The visuals look realistic enough to hold attention.
Businesses can explain complex ideas smoothly through animated scenes.
These videos work well for product demos, medical processes, app explanations, and brand storytelling.
For example, a technology company may choose 3D character animation to show how their software works without filming anything in real life. A healthcare brand may use it to show a treatment process that’s hard to record with a camera.
Since everything is animated, you can show anything you want — from scientific illustrations to human behavior — without any limitations. That is why many brands rely on 3D character animation videos whenever they need detailed scenes.
Why Many Businesses Still Choose a Whiteboard Animation Video Company
Even with the rise of 3D visuals, a whiteboard animation video company is still in demand for certain types of projects. Whiteboard videos have a simple drawing style where a hand sketches scenes on the screen. This style works well for educational content and business training.
Here’s why companies pick an animation whiteboard video company:
The drawing style makes complicated ideas easier to follow.
It holds attention because the viewer sees the drawing form in real time.
It’s budget-friendly compared to high-end animations.
Many audiences still enjoy its clean and familiar look.
This type of video is especially common in sectors like coaching, finance, healthcare explanations, and corporate onboarding. When the message is serious, direct, or instructional, an animation whiteboard video company becomes a natural choice.
How Companies Decide Which Style to Use
Many marketing teams struggle when choosing between 3D character animation videos and whiteboard videos. Both can deliver the message well, but each one suits a different type of audience.
You might choose character animation videos 3D if:
You want high visual quality
You want a modern look
Your story has multiple characters
Your product is technical or detailed
On the other hand, a whiteboard animation video company might be the right choice if:
You need a simple visual explanation
Your topic is educational or step-by-step
You want to stay within a budget
You need a clean, minimal style
Some companies even mix both styles to reach different audiences.
Why Animated Videos Are Becoming a Business Essential
Marketing today moves fast. People scroll quickly, skip ads, and ignore long texts. But short animation videos still grab attention because they’re pleasant to watch and easy to digest.
This is why so many brands now treat explainer videos as a key part of their marketing. They use them for social media, websites, onboarding, app introductions, and even email campaigns.
And since both 3D character animation videos and services from a whiteboard animation video company can explain ideas visually, they work across different industries — tech, healthcare, e-commerce, education, real estate, and many more.
Final Thoughts
Hiring an animated explainer video company is no longer something only big brands do. Small businesses and startups rely on them as well because videos communicate messages better than text alone. Whether you choose 3D character animation videos or work with a whiteboard animation video company, the goal remains the same: explain your message clearly and keep the viewer engaged.
As long as the video represents the product honestly and delivers information cleanly, it becomes a valuable tool for any business trying to reach customers faster and more creatively.
