Introduction
The digital signage industry is booming, with businesses across various sectors adopting dynamic displays for advertising, information dissemination, and customer engagement. As demand grows, becoming a digital signage reseller or offering white label digital signage solutions presents a profitable opportunity for entrepreneurs, IT providers, and marketing agencies.
This article explores the benefits of digital signage reselling, the advantages of white-label solutions, and how to succeed in this competitive market.
What is a Digital Signage Reseller?
A digital signage reseller partners with a software or hardware provider to sell digital signage solutions under their own brand or as a third-party vendor. Resellers can offer:
Digital signage software (cloud-based or on-premise)
Hardware (displays, media players, mounts)
Content creation & management services
Installation & support
Resellers earn revenue through markups, subscriptions, or service fees while leveraging an established platform.
What is White Label Digital Signage?
White label digital signage allows businesses to rebrand a provider’s software or hardware as their own. This model is ideal for:
Marketing agencies wanting to offer branded digital signage solutions.
IT service providers expanding their product portfolio.
Entrepreneurs launching a digital signage business without developing software from scratch.
Key Benefits of White Label Solutions:
No Need for Development – Skip costly and time-consuming software creation.
Faster Market Entry – Launch quickly with a ready-made, customizable solution.
Brand Control – Present the software as your own, strengthening brand credibility.
Recurring Revenue – Charge clients for subscriptions, updates, and maintenance.
Why Become a Digital Signage Reseller?
1. High Demand Across Industries
Digital signage is used in:
Retail (advertising, promotions)
Healthcare (patient information, wayfinding)
Corporate Offices (internal communications)
Education (digital bulletin boards)
Hospitality (menus, event schedules)
2. Scalable Business Model
Resellers can start small and expand by adding more clients or offering additional services like content creation and analytics.
3. Recurring Revenue Streams
Monthly SaaS subscriptions, maintenance fees, and content updates ensure steady income.
4. Low Overhead Costs
With white-label solutions, there’s no need for extensive R&D or infrastructure investment.
How to Succeed as a Digital Signage Reseller
1. Choose the Right Partner
Select a reliable digital signage provider with:
White-label options
Scalable pricing
Strong customer support
Feature-rich software (remote management, analytics, integrations)
2. Identify Your Niche
Focus on specific industries (e.g., restaurants, schools) to tailor your marketing and services.
3. Offer Comprehensive Solutions
Bundle hardware, software, installation, and content services for higher profitability.
4. Provide Excellent Customer Support
Reliable service ensures client retention and referrals.
5. Market Effectively
Use SEO, social media, and case studies to attract potential clients.
