The candle selling business in the U.S. is popular due to many consumers looking to buy the product. Candles can be used to provide light to a room and they can even give it a wonderful scent. Businesses selling candles must ensure the product is protected and reaches consumers in the condition they are expecting. The product needs to be marketed and candle boxes help when they are able to stand out to the target audience. A brand needs to focus on getting eco-friendly packaging as many potential customers are drawn to boxes like these. The box should also look appealing and give a positive image of the brand.

The following discusses sustainable and elegant packaging for candles in the U.S. market:

Choose packaging material

A candle business wanting to get eco-friendly packaging needs to carefully choose what material to use to make the box. The material must be recyclable, biodegradable, compostable, or even recycled material. You can consider recycled cardboard or Kraft paper that will give you packaging capable of protecting the candle whilst making it look appealing as the materials are customizable.

If you need to use plastics you can consider materials such as PET and HDPE plastics. For instance window boxes wholesale are popular to package candles as they let people see the candle through a die-cut window on the box that is transparent. This window includes a plastic film on it.

Kraft paper tends to be popular due to its natural look. On the packaging you can mention the eco-friendly properties of the box and educate consumers on how to dispose of it so that it does not damage the environment.

Box dimensions

Sustainable packaging will not waste packaging materials that are not required. Therefore the box will be perfect in dimensions to allow the candle to fit securely in it. The size and shape will be just right for the product so that when people open the box, they will be pleased to see the candle has remained in place and is presented in an attractive way.

These boxes may even take up less space when being transported therefore limiting the pollution coming from transporting the packaging. The box will be simple to open when it is the right size making the box be user-friendly which consumers prefer.

Eco-friendly fillers can be considered if you want to place them to further secure the candle. They help make the candle remain in place.

Sustainable packaging design

The packaging needs to stand out in the competitive U.S. market to get the attention of the consumer base making them want to buy the candle. A brand must design the packaging carefully so that it remains eco-friendly. Traditional inks need to be avoided that will make the box end up being unsustainable.

Sustainable packaging inks are available that are formulated with non-toxic, biodegradable, as well as renewable materials. These aim to limit waste, emissions, along with dependence on fossil fuels. There are different inks that you can consider here such as water-based, soy-based, or UV-cured inks for instance.

For instance water-based inks are said to be good for paper or cardboard and they can give good print quality. The packaging can be printed in a unique way to stand out and look elegant with these inks whilst making the box remain sustainable.

You can add colors and images according to the style and design of the candle in the box and the impression you want to give your target audience. For instance if you want to end up with an elegant packaging design, a minimalist design can stand out.

This uses clean lines along with designs that are simple, to make the box look elegant. Colors like black or gold can be added on the box as they convey sophistication if they do not clash with the colors of the candle in window packaging.

Positive branding

Sustainable inks can be used to print brand information on the box to let people know your brand is selling the candle and that your brand is eco-friendly. You can add your company logo and brand colors to help let people recognize your products.

The contact information of your company may be printed on custom candle boxes as well such as its address, phone number, email address, website, etc. as some customers want to know where your candle business is and how to contact it.

Custom candle packaging that is eco-friendly and elegant at the same time can stand out in the competitive U.S. market drawing the attention of people to the candles your business is selling. You will be showing potential customers your brand is conscious about limiting packaging waste whilst still giving people a good experience with a strong and unique packaging design that stands out.